The Power of Words: Frontline Communication in Euthanasia Conversation

“Is it time?”... “Am I doing the right thing?”...  “What if my pet isn’t ready?”...
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For many pet owners, their first conversation about euthanasia happens before they even step into the consult room - on the phone, at reception, or in a casual enquiry. These first-contact moments shape their entire experience. The words we choose can offer comfort and clarity, or unintentionally add to their distress.

​​​​​​​Whether you're new to these conversations or experienced but looking for fresh insights, euthanasia discussions can still feel challenging, emotional, and overwhelming. If you’ve ever struggled with finding the right words, worried about saying the wrong thing, or simply want to refine your approach, you’re not alone.

With the right tools, you can feel more confident, prepared, and compassionate in every interaction - ensuring the best possible support for both pet owners and yourself.

In this live webinar, we’ll explore how to approach euthanasia conversations with sensitivity and confidence from the very first interaction, helping pet owners feel heard, supported, and reassured during this difficult time.

What You’ll Learn:
✔️ Setting the tone – How to create a compassionate euthanasia experience from the very first phone call or enquiry.
✔️ Words that comfort, not confuse – The key phrases that provide reassurance (and the ones to avoid).
✔️ Handling emotional owners – How to respond with empathy while maintaining professionalism.
✔️ Guiding owners through uncertainty – Helping them navigate “Is it the right time?”—without pressure or guilt.
✔️ Caring for yourself – Recognising the emotional toll of euthanasia work and managing burnout & compassion fatigue.

🛑 These conversations are tough. But they don’t have to feel impossible.

💙 This webinar is designed for Veterinary Nurses, Client Care Teams, and Veterinary Care

​​​​​​​Assistants who handle first-contact conversations and who want to strengthen their communication skills and provide the best possible experience for grieving pet owners.

📆 Date & Time: Thursday 27th March, 7:30PM
🎤 Speaker(s): Nikki Roberts

Join us to learn how compassionate communication can make a difficult time a little easier for pet owners—while also supporting your own emotional well-being.

👉 Register now to secure your spot!

Let’s make these difficult conversations a little easier—for owners, for pets, and for you. 💙