Free presentation · about 8 minutes
Amazon titles: 75 characters and Item Highlights
About the presentation
In 2026, Amazon limited product titles to 75 characters and, for the first time, added a new field: Item Highlights. In about 8 minutes you’ll see what exactly changed, what shoppers actually see and how to write both fields so they click on your listing.
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What Amazon changed
The 75-character limit, the new 125-character Item Highlights field, where the rule applies and what Amazon does with titles that are too long — shown on a real case.
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What shoppers see
How much of the title and Item Highlights shows in phone search results, why you now have two beginnings instead of one, and where to check Amazon’s edits in Seller Central.
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Two fields that win the click
A formula for 75 characters, the trap of the title cut in half, and what Amazon’s rules don’t allow in a title.
Lukasz Koronczok
Presenter