[Part 1] How to use OTAs' advertising budgets to increase your direct bookings?
Do you think OTAs are destroying you with astronomical commissions? What if the OTAs are actually your humble servants, marketing experts who spend millions to bring you direct bookings?
Independent hoteliers or hotel groups rarely support this view, but it is true. Some of the great marketing masters even consider OTAs to be their best business contributors. Isn't that strange?
In this Master Class, we're going to strike a blow against preconceived notions! I will give you several hotel aikido lessons and teach you how to use OTAs' power to the benefit of your hotel.
This first part includes 184 slides inspired by advice from 8 guest relationship specialists (consultants and hoteliers, including a #1 in the world hotel on TripAdvisor in 2017). It covers how to effortlessly increase your visibility on OTAs to set the foundation for the second part of the Master Class: turning OTA customers into direct customers and decreasing up to 54% of the commissions paid to OTAs.
The hoteliers or hotel groups that put this Master Class into practice no longer see the OTAs as enemies. They are now mastering the arcana of guest relations and turning the power of OTAs into significant net profits and direct bookings.
Register below and attend the first part* of this Master Class!
*The link to Part 2 will be sent to you after you watch Part 1.
Speaker, blogger and hospitality marketing expert since 2001
Former Hotel Manager and Sales Director at Experience Hotel