Free Webinar

Living in the Long Tail of Publishing: 
​​​​​​​How To Use a Niche To Build Viral Growth

About the Webinar

In this webinar, Joe Solari, Managing Director of Author Nation, will explain the dynamics of the 21st-century publishing marketplace and how to use the natural market forces to accumulate a competitive advantage that sales platform algorithms are forced to amplify.

​​​​​​​After this session, you will be able to:
​​​​​​​

  • Identify popular markets​​​​​​​

  • Understand the difference between virality and behavior adoption​​​​​​​

  • Understand cumulative advantage

  • Audit your existing marketing and optimize for cumulative advantage​​​​​​​

  • Team Lulu

    Webinar Host

  • Joe Solari

    Managing Director, Author Nation

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