About The Event

Primestars, YouthStart Foundation and Mail & Guardian invite you to the National Youth Entrepreneurship gala awards virtual event.

Date: Wednesday, 8 December 2021
Time: 11 am - 2 pm
Entertainment and speakers to be announced.

This is an awards ceremony for 7th instalment of the national youth entrepreneurship education programme titled, Step Up 2 A Green Start Up

Finalists are eligible to win prizes including bursaries, entrepreneurship courses, digital courses, incubation, internships, mentorship, digital gadgets and more. The winners of the different prizes will be announced at this ceremony.

Since its inception in 2014, the Step Up 2 A Start Up National Youth Entrepreneurship programme has successfully utilised the unique cinema education model to activate the culture and mindset of entrepreneurship in over 80 000 high school learners, 2 500 teachers, participating from over 1 000 under-resourced township schools across South Africa.

This year’s instalment of the programme focuses on making youth aware of climate change, encouraging them to accept environmental responsibility and teaching them how to identify entrepreneurial opportunities in the green economy. The objectives are aligned with the President’s launch of the Climate Change Commission as well as this year’s  COP26 Global Conference. Over 12 000 youth have benefitted from the programme since August 2021 and the top young entrepreneurs from township communities will be celebrated at this awards ceremony.

How does it work?
The programme is implemented through the following stages:

Stage 1: 12 000 Grade 10 to 12 learners have attended national screenings at Ster Kinekor cinemas, in rural schools and online www.primestarsdigital.co.za from 4 September (adhering to strict safety protocols).

Stage 2: A national competition was hosted for participants to start their journey to developing innovative business solutions in the green economy. Over 500 entries were received [Competition closed on 31 October]

Stage 3: The sponsors then adjudicate the best entries from across South Africa that will be shortlisted for the boot camp. [November]

Stage 4: The boot camp is then hosted in December where the top 9 teams (3 learners plus a teacher in each team) are flown to Johannesburg and accommodated to participate in a business boot camp and workshop sessions. [4 – 8 December]

Stage 5: Following the Dragon’s Den adjudication, the sponsors then identify the Step Up Young Entrepreneur of the Year, and all the prizes are handed over to the top teams at the Awards Ceremony. These prizes provide support to the teams beyond the programme. [8 December]

Partners and co-investors
Sanlam, Omnia, Sasria, Clicks, Safripol, Absa, EOH, PAMSA, SAPPI, Mpact, SEDA, MMI, Mulilo, Regenesys Business School, Raizcorp, Regent Business School, Chieta, Richfield, University of Johannesburg, Allan Gray Orbis Foundation, Zutari, Women’s Development Business, Buhle Waste, ProudlySA, Uber, Kulula, Tourvest, DNG Energy, Protea Hotel Marriot, Sizwe IT, SA Airlink and Lift.

  • About Primestars

    Primestars is a 13-year young company (majority black women owned by WDB Investment Holdings), that specialises in facilitating Youth Development programmes for high school learners from underserved communities.  Programmes are designed to help South African youth develop the skills needed to participate more meaningfully in the economy, thereby building a sustainable environment in which business can operate.
    While Primestars may be the catalyst for these exciting and impactful programmes, they cannot do it alone. If they are to succeed in achieving their long-term objectives, it is critical that they continue to partner with like-minded individuals and organisations who share the same vision for transformation through social and economic empowerment. https://primestars.co.za/

  • About YouthStart Foundation

    YouthStart is a new, exciting and innovative contributor to South Africa’s development and education arena. The YouthStart Foundation NPC was established to extend the impact of the Theatres of Learning Cinema Education Model which, for over a decade, has benefitted over 1 million high school learners utilising film and multimedia to make learning more engaging and exciting. The Foundation represents a social compact commitment to strengthening the development of programmes with tangible results and evident outcomes. The Foundation was established in 2018 and has satisfied all compliance requirements for Non-profit companies in South including Section 18 A as well as NPO Status. Its activities are funded by donations from bona fide donors and its activities are carried out in a non-profit manner and with an altruistic and philanthropic intent. https://youthstart.org.za/
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