RVRB: Business of Merchandising
About The Webinar
Merchandising is playing a greater role in the music business than ever before. For many years, musicians sold merchandise like t-shirts and posters simply as a way to make money. It might not have been the most important revenue stream but cash is cash.
Times have certainly changed. Merchandising is now all about extending an artist’s brand through a global program of different consumer products.
Register to get the inside scoop on:
Merchandising your artiste brand
Choosing the right merchandise
Marketing & selling your merchandise