FREE ONLINE TRAINING EVENT
Ten Health Business Marketing Mistakes
That Reduce Profits, Waste Money and Limit Your Business Growth
with Paul Wright
We Should Have Learnt This at University...
The number one factor holding most health businesses back and causing the biggest stress to the owner is a poor understanding of marketing.
In this fantastic presentation fellow health professional and business educator - Paul Wright - will give you the marketing secrets and strategies that he used to fill his six clinics with high quality clients.
These marketing secrets allowed Paul to operate the practices from his home office - only visit each clinic every week or two - yet still enjoy great profits and an incredible quality of life.
Here is just some of what Paul will share with you in this FREE webinar:
- Why our university education sets ups up for failure in business
- The 10 marketing mistakes all health business owners make and how not to fall into these traps
- How to drive the yellow pages rep crazy and immediately give you a better deal
- The “mind shift” that will save you thousands of dollars in wasted advertising and marketing dollars
- Why a full appointment book is a sign of a poorly marketed health business
- Why the majority of health business owners do not really own their business at all and what they need to do to regain control
- Why health professionals are typically poor marketers and what to do about it
- The 3 corners of the marketing triangle and how to grow a successful heath business using these principles
- Why health business owners attract price sensitive clients
- How to identify your ideal clients so you look forward to each and every client you see
- How to stop insurance companies from dictating the price you charge for delivering your services
- Why technical excellence does not guarantee business success and longevity as a health professional Plus much more
About Paul Wright...
Paul Wright is living proof this “Ultimate Health Business Lifestyle” is possible. At one stage he owned 6 successful Get Active Physiotherapy clinics in Australia, yet still spent more time at home than his wife preferred, never missed a school concert or sports carnival, and visited his clinics for only a few hours each week. While doing this he did not even live in the same city as 5 of his clinics!
Since selling his health businesses Paul now prefers spending even more time with his family and friends, at the beach, or at home working on the Million Dollar Health Professional Program, Profit Club, One on One Coaching, The Practice Acceleration Program, presenting live seminars and working on his PhysioProfessor.com online education portal.
“It was only after 7 years at university and 10 years in clinical practice that I realized that I was totally unprepared and unskilled in the area of running a health care business. I have spent the past 10 years making up for my early mistakes by learning all I can about staffing, employment, marketing, sales,and health business management. I am pleased and proud to be able to share this business knowledge in health care with you – my fellow health professionals. We should have learnt this at university.”
Paul Wright B.App.Sc (Physio), Dip.Ed.(Phys. Ed.), Adv Dip Business Management
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B.App.Sc.(Physio), Adv.Dip. (Business Management)