About The Webinar

When it comes to measuring PR success against charity goals, evaluating the outcome and finding the right metrics is a challenge.

But in looking beyond PR, organisations can use reporting to attract more funding, donations, volunteers and partners. 

We’re talking about the outcome in addition to media coverage. The individual lives that were changed for the better. The positive impact of charity and & non-profit community campaigns.

This is also known as ‘social impact reporting’. 

“Impact reporting completes the cycle of financial sustainability: obtain the resources to achieve an impact; communicate the impact to negotiate further resources. 

“If you do not communicate your impact well, everyone – including you – will remain at a loss as to whether what you do actually works and therefore whether it is really worth investing in.”

Rob Alcroft, Founder @ Wayforward.

In this webinar, CoverageBook’s Stella Bayles - AMEC member & comms measurement enthusiast will be joined by measurement expert Kristian Foged, founder of Simply Thought. 

They will discuss how through social impact reporting, charities can create powerful reports that tell their success story to funders, donors, volunteers and partners - away from the headlines.

In showing impact through event attendance, engagement and wellbeing of individuals, partner connections and community size, you’ll demonstrate the true true impact your work has as a non-profit organisation.

You'll learn: