Building an Impactful Brand Campaign
for the Festive Season
Ramadan is known as one of the busiest marketing seasons in the commerce calendar. Typically, with this celebration, marketers are aware that consumer behaviour will be uniquely shifting and so should their campaign approach.
With it being just weeks away, brands must have a well-rounded strategy -- tapping into current insights and tailor their approach is key to capture consumers attention and keep it.
What are the major shifts in consumer behaviour that happened in 2020? What lessons can we learn from last year’s digital Ramadan -- what they mean for marketers in 2021? What can we expect this year?
*This session will be delivered in Bahasa Indonesia
Cerli MZ Wirsal
General Manager Marketing Communication & Activation, KG Media
Obet Robaitur Rasyid
Head of IDN Creative, IDN Media
Anthony Reza Prasetya
Co-founder & CEO, GetCraft Indonesia (Moderator)