Chiropractic Content Marketing: 5 Things You Can Do Right Now To Grow
With everything that is going on right now, there are more eyes on social media than ever before, most of them hungry for positive health information. When we get on the other side of all of this, people will be desperate to improve their health so that their "soil" isn't a hospitable place for any disease. This could be a GOLDEN era for Chiropractic. But you need to know how to communicate with people the way they consume information in 2020 and you need to LEVERAGE the modern forms of communication available to us now, that never existed before. Content marketing is the way all effective marketing will be done in the future. Chiropractors have the perfect message for these times. Now it is a matter of whether we can get that message out to people. Facebook, Instagram, Google, YouTube, our websites and more, all have their own unique uses and challenges. You need effective strategies for all of them to succeed in the modern marketplace. What worked a year ago may not work anymore so things that worked 10 years ago definitely don't! This is not a zero sum game. We aren't competing against other Chiropractors divvying up the 10% that already sees a Chiropractor. We have the opportunity to speak to the 90% that desperately needs to hear our message. It is up to us to put that in front of them in a way they like to consume information. We are going to go over all of these platforms and actionable strategies and tactics that you can implement immediately to help your practice not only survive, but THRIVE!
Dr. Nick Silveri