About The Webinar

Covid-19 has transformed our day-to-day lives almost beyond recognition. We are faced with a new way of life under lockdown – from hygiene protocols, social distancing, on and off cigarette and alcohol bans, restrictions on travel and gatherings, disrupted sporting activities to constrained religious congregations. It seems no part of our lives has been left untouched, whether through the widespread shift to remote work and learning or the growth of online shopping and cashless payments. The impacts have also been harsh: we have seen job losses, reduced incomes and the closures of many businesses. It is little wonder that this crisis has changed our human attitudes, responses and behaviours on an unprecedented scale. 
It is therefore more crucial now than ever for your organisation to leverage behavioural and data science in your critical response to this crisis and your communication with stakeholders – customers, suppliers, employees, students, funders, investors or broader society – if you wish to achieve your expected outcomes.
Join this live webinar and you will: 
  • gain insights into successful campaign case studies that applied behavioural science;
  • learn the tools and master the techniques for more effective and impactful campaigns or communication strategies for your stakeholders; and
  • better navigate and respond to the ‘new normal’ in the Covid-19 era.

  • Pat Govender
    Founder and Managing Director of
    The Behaviour Change Agency, South Africa

    Pat is an expert behavioural science practitioner with over 30 years of experience in crafting behaviour-change communications and programmes. He has an MSc in Behavioural Science from the London School of Economics and an MBA from the University of Birmingham (UK). He leads a team of 20 specialists in behavioural communications and data science at The Behaviour Change Agency.
  • Dr Anam Nyembezi
    Behavioural Medicine Specialist and a Senior Lecturer in the School of Public Health,
    University of the Western Cape, South Africa

    Anam was a research specialist in Population Health, Health Systems and Innovation at the Human Sciences Research Council (HSRC) conducting research focused on maternal and child health, sexual and reproductive health, mental health and non- communicable diseases. He also worked at the South African Medical Research Council (SAMRC) conducting research on youth risk behaviours, including understanding the determinants of HIV behaviours among traditionally circumcised men. His research interests continue to be in men’s health, with a focus on socio-behavioural aspects of sexual and reproductive health, HIV/AIDS, mental health and non-communicable diseases. Anam has a Master of Public Policy from the University of Natal (now KwaZulu-Natal) and a PhD from Maastricht University in the Netherlands.
  • Antoine Ferrere
    Global Head of Behavioural Science at
    Novartis, Switzerland

    Antoine has driven large-scale global change initiatives and structured portfolios across various functions and geographies as well as acted as a counsel and facilitator on executive-level leadership teams in the Life Science industry. He is a behavioural scientist and uses his insights in psychology and persuasion to drive organisational change and unlock team performance.
  • Matthew Battersby
    Chief Behavioural Scientist at
    Reinsurance Group of America, United Kingdom

    Matt specialises in putting behavioural science into practice – applying multidisciplinary behavioural research, data and insights to help individuals and organisations make better decisions. He believes that insights from behavioural science can and must make us better designers, developers and communicators.
  • Aimee Wesso
    Advanced Strategic Specialist at
    Afrocentric Group, South Africa

    With a professional background in healthcare, and business experience in private practice and corporate environments, Aimee’s range of experience brings a specialised and unique perspective to corporate and public healthcare. Research, product development and implementation are her areas of expertise, with behavioural science and behaviour change theory being cornerstones of these areas.
  • About The Behaviour Change Agency

    The Behaviour Change Agency (BCA) is where powerful insights from behavioural and data science meet passionate creativity to stir up sustainable change in customers, employees and citizens.  BCA is a South African black-owned social enterprise, with a team of 20 postgraduate and highly experienced women and men who have been pioneers in applying behavioural science to social and business challenges. https://www.behaviourchangeagency.com/
  • About M&G Webinars and registration

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    Please note when you register for this webinar, your details will be captured. The organiser and/or Partner Sponsor may communicate with you regarding future webinars and/or of our service. You can then unsubscribe at any time.
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