The traditional path to purchase marketers once knew has vastly evolved in the digital era, especially with the pandemic today, where people’s mobility is minimized. The current modern path to purchase becomes rarely linear, more digital and more akin to a treasure hunt as consumers have more choices than ever before, but limited by time.

With that complexity in mind, not only consistent brand experience across touchpoints is important to take into account, but also, building a strong digital presence, meaningful contents, and valuable information to capture customers early on in the marketing funnel isn’t something that marketers would not go amiss.

Below is a list of questions we will cover in this session:
(+) How does my brand customer journey looks like today? 
(+) How does this change over the past 12 months? What does this mean for marketers?

(+) How do I bridge the offline and online experience of my customers?

(+) How does content play part in the digital path-to-purchase?

(+) How do I create content for every stage of a buyer’s journey? Types of content that works for each touchpoint?

(+) How do I measure the effectiveness of my work?

(+) Best practices? And actionable tips?


This session will be delivered in Bahasa Indonesia​​​​​​​