Fraser’s Hill, straddling the Selangor-Pahang border, has long been internationally celebrated for the enormous diversity of its flora and fauna but this recognition has been slow in coming for its equally important built environment that marks it as the first and best preserved hill station in the country. The purpose of this talk is to begin to rectify this imbalance by providing a brief outline of the ecological context of the development, describing and illustrating the rapid progress of turning a crude abandoned tin mining area into a sophisticated highland retreat, and presenting the threats faced by both environments, the conservation needs that flow from them, and the justification for taking urgent carefully planned action in terms of both eco and cultural tourism and the moral responsibility of the present generation to ensure the preservation of such a priceless gem for the enjoyment of those that follow them.