How to Build Habit-Forming Products

Discover the secrets the world's leading technology companies use to keep users coming back—​​​​​​​and apply them right now to your product.

  • Discover the Hooked model

    Learn the 4 step framework leading technology companies use to build habit forming products.

  • Learn the secret psychology behind the world's best technology products

    Discover what makes companies like YouTube, Google, Facebook, Twitter, Instagram, & WhatsApp so successful.

  • Make your product more sticky

    Understand what makes products sticky and why people keep coming back time and time again.

  • Know what features to build next

    Save time and money from building the wrong thing.

From international best-selling author Nir Eyal

Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. His writing has appeared on TechCrunch, Forbes, Psychology Today, and his blog, NirAndFar.

He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

Frequently Asked Questions

When is this introductory class?

​​​​​​​We have multiple options available, including daytime and evening options. If none of the available times are convenient, we recommend you register anyway, as we'll send you a link to the replay after the class ends so you can watch anytime.

​​​​​​​Where is the class?

The class is online. We'll send you a link to join the class immediately after registration. You'll be able to join from anywhere, on any device.

How long is the class?

We respect your time, so have condensed the class down to just 30 minutes. At the end of the class, we'll show you how you can learn more, if you want to.

Do I have to participate?

No, you can simply watch the class and take notes if you want to.

How much is it?

This class is completely free. There's no hard sell or nasty surprises. We will send you a couple of emails after the class, but that's it—we'll treat your email address with respect and promise you won't be spammed.

Who is the class for?

​​​​​​​It's for anyone interested in habit-forming design, in any industry. If you're a product manager, marketer, designer, developer, UI expert, founder, or entrepreneur, you'll find this class valuable.

  • Nir Eyal

    Host & Presenter

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