How to Build Habit-Forming Products

Discover the secrets the world's leading technology companies use to keep users coming back—​​​​​​​and apply them right now to your product.

  • Discover the Hooked model

    Learn the 4 step framework leading technology companies use to build habit forming products.

  • Learn the secret psychology behind the world's best technology products

    Discover what makes companies like YouTube, Google, Facebook, Twitter, Instagram, & WhatsApp so successful.

  • Make your product more sticky

    Understand what makes products sticky and why people keep coming back time and time again.

  • Know what features to build next

    Save time and money from building the wrong thing.

From international best-selling author Nir Eyal

Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. His writing has appeared on TechCrunch, Forbes, Psychology Today, and his blog, NirAndFar.

He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

  • Nir Eyal

    Host & Presenter

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