Know Your Customer
Hear directly from a consumer about her skincare and makeup regimen and preferences. We'll discuss 11 products from companies including Benefit, L'Oreal, Sephora, Too Faced, Curology and more. We'll glean information on trends and discuss how to respond from the perspectives of both formulator and ingredient manufacturer.
In this unscripted, real and highly engaging presentation, you'll experience the heart and mind of the consumer. You'll also hear about the P2 perspective on what this means for our industry.