Search Listening in PR:
Using search data to track campaigns, manage reputation and support in a crisis.
About the Webinar
When people have worries, a question or simply need more information on something, they turn to Google.
This anonymous search bar is a private space, and because of this, people trust it with questions they don’t always share with others, online or in person.
But aside from private, personal help - we turn to Google when we hear news on the radio and want to learn more, see a debate on Morning TV, gain a recommendation from somebody on social media or hear a rumour from a friend.
There are over 3.5 billion searches every day. Those triggers are a real-time insight to the human psyche, the public.
Search Listening (tracking search data) for your brand or activity gives you a clear picture of change in awareness or opinion which is key to communications strategy.
In this webinar you’ll learn: