Search Listening in PR:​​​​​​​
Using search data to track campaigns, manage reputation and support in a crisis.

About the Webinar

When people have worries, a question or simply need more information on something, they turn to Google.

This anonymous search bar is a private space, and because of this, people trust it with questions they don’t always share with others, online or in person.

But aside from private, personal help - we turn to Google when we hear news on the radio and want to learn more, see a debate on Morning TV, gain a recommendation from somebody on social media or hear a rumour from a friend.

There are over 3.5 billion searches every day. Those triggers are a real-time insight to the human psyche, the public.

​​​​​​​Search Listening (tracking search data) for your brand or activity gives you a clear picture of change in awareness or opinion which is key to communications strategy.

In this webinar you’ll learn:

  • An intro to search listening
  • How to use search listening to measure brand awareness, identify crises and stay on top of the reputation of a brand, product or person
  • What this means for the PR industry
  • Practical search listening skills that you can use straight away using tools like AnswerThePublic

  • Hannah Harris

    Webinar Host

  • Sophie Coley

    Webinar Host

  • Stella Bayles

    Webinar Host

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