Exploring the Tourism Economy: Trends, Opportunities, and Strategies for Growth

​​​​​​​Curious about how tourism impacts your region? Join us for a webinar on Wednesday, August 14 at 2 p.m. as we analyze the evolving tourism landscape and its role in economic development.

Chmura's CEO and Chief Economist Dr. Chris Chmura will be joined by Dan Roberts, Vice President of Research and Strategy at Virginia Tourism Corporation, to discuss current national trends in the hospitality industry and how tourism can revitalize communities.

Dr. Chmura will examine how national tourism trends influence local economies. She will present data on the hospitality and tourism industries across Virginia, North Carolina, and Tennessee. Using real-time job postings, she will challenge the stereotype of tourism and hospitality jobs as low-wage or part-time roles. Expect a detailed forecast of the industry's growth trajectory too.

Diving further into the data, Roberts will highlight successful state and regional strategies for tourism growth. He will compare how different metropolitan areas have adapted to the post-COVID-19 landscape, analyzing the direct, indirect, and induced impacts of sports and event tourism.
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We hope you can join us. If you can't join the live event, register anyway and we'll send you a recording of the session.