Manila Marketers Meetup
Consumer Types and Changes in the Time of Recession
Every month, GetCraft hosts the Manila Marketers Meetup, where marketers and experts from various fields talk about trends, opportunities, and marketing challenges. In the past year, we've had experts from Google PH, Nestle, Cebu Pacific, and various advertising agencies to talk about how to plan for the 2020 marketing campaign.
Ever since the lockdown was imposed, consumer needs, wants, and buying behaviours have changed significantly.
For brands, this means relearning and regrouping your customers to find out how you can effectively tailor fit the right messaging to them.
This September 9, learn from industry experts some tips, actionable tactics, and different perspectives on how to group your consumers and how to create an effective messaging to them during this recession.
Our lineup of speakers includes:
Treasure Yan, Group Brand Lead, Sanofi
Eric Nolasco, Campaigns and Communications Strategy, Marketing Communications, Globe Telecom, Inc.
Ira Macalindong, Digital Campaign Manager, AIA Philam Life
Chris Legaspi, Senior Strategy Manager, GetCraft
Moderated by Cathy Pumarega, VP for Business Development, GetCraft
Some guide questions we hope to tackle are below:
-How are consumers right now in terms of demographics, needs, wants, and buying behaviour?
-Based on this, how do you segment/group your consumers?
-What is the most effective messaging for each type of segment?
-What are the effective channels you can use to reach your market?
-What are the important factors that tell you that it’s time again to evolve/pivot/segment your consumers and your messaging to them?
Register for FREE now!
VP for Business Development, GetCraft Philippines, Webinar Host