Search listening: Exploring Google’s different data sets
With over 3 billion searches a day, the internet provides us with a goldmine of insight that you, as a marketer, can use to create fresh, ultra-useful content, campaigns, products, and services. The kind your customers really want.
From Google’s auto-suggestions and Google Trends to AnswerThePublic and AlsoAsked.com - there are plenty of tools that give free access to search data, in all its different forms.
But how do you determine which tool is the best fit for your project, or alternatively - how can you merge insights from different sources to supercharge your search listening?
In this session, Search Listening’s Sophie Coley, along with Mark Williams-Cook from AlsoAsked.com, will talk about the differences between Google’s numerous data sources, and how they can help you find the insights that will give your audience what they really need.
The differences between Google data sources
How to merge search information from different tools
Applying search data to a range of use cases
Practical Search Listening skills that you can use straight away using tools like AnswerThePublic and AlsoAsked.com