YOU ARE INVITED TO OUR WEBINAR
Let's rethink retirement living
By 2025, 20% of the UK population will be over 65 (14.3 million people). The over 65s own a combined £800 billion of housing equity and require real, alternative residential options in later life catering for their unique needs.
So often in marketing, developers follow the herd. They do things the same because that’s how they’ve always been done, or how their customers like to be communicated to, right? Our job is to challenge these assumptions within the market, but not just to prove a point, or disrupt for the sake of making some undue noise...
We have a depth of understanding surrounding the consumer, which bears a number of key insights, which themselves challenge the status quo and assumptions made. Join us for our webinar where we will share these insights and how the findings are not quite what you’d expect.
What changes have you made to your communications strategy?
How can brands differentiate and attract this discerning and widely misunderstood sector?
Will lessons be taking into the future or are we creatures of habit?
TBC and co-host of this webinar
Town Crier at MakingGiants and co-host of this webinar