FREE Workshop

Finding Market Fit for Your New or Growing Business

Join this FREE webinar to learn how to uncover the progress that forces your customers to consider buying your products or services. Whether you're new to building a business or a seasoned pro, this workshop is designed to help hone your thinking and help freshen your approach to launching a new product, service, or business. 

All Facilitators Have Started and Operated Businesses for Over 10 Years

Workshop Presenters


  • Patrick Marcotte

    Founder & Coach, CEO at Lessi AI, Former President and Head of R&D at Cambium Learning Group, Empathetic Builder

What You Will Learn In The Workshop

  • Identify your customers' real reasons for buying
    Leverage the frameworks that successful companies have used to build many of the products and services you love to build the product or service of your dreams. 

  • Uncover your product's real-life value
    By understanding your competition, which isn't always who you think it is, you can learn more about the "why behind your customer's buy" and translate that into lasting, differentiated value.  

  • Describe your value in a way that moves others 
    It's not enough to have the best storefront or workflow, you need to be able to reach people who are ready to buy your products and services and teach them to consider you. 

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