Mixed Methods Master Class
How to Master Iterative Usability Testing
Wednesday, June 14, 9:00-9:30 AM CET
About The Webinar
Do you feel that you are often stuck with a hammer, and trying to solve all your user research issues with one method such as surveys? There is a better way to answer ever more complex business questions by applying mixed-method research techniques.
Join us on to explore the series of master class sessions where we are unearthing the different ways you can more effectively combine different qual and quant user research techniques to create more comprehensive and better outcomes for your research efforts.
In the first session, we will dig into iterative usability testing and share best practices for conducting successful tests. Iterative usability testing is an essential part of the product development process that allows designers and developers to gather feedback from users and continuously improve the user experience.
You will learn what you need to consider before running the tests and what critical elements you should include in your process. To make it all more concrete, we will also share some practical examples of unmoderated online usability tests that can be conducted in a simple and easy way.
Where? Online webinar
When? Wednesday, 14 June, 9.00am - 9.30am CET
For who? People involved in designing and developing products or services
The event is aimed at Product, CX/UX, and Design professionals who want to use more human-centric methods in developing services.
There is a limited number of seats available, so register now and join us to bring your user research efforts to the next level!
What will you learn in the session
Why you should do iterative usability testing
Why should you do iterative usability testing
What you need to consider before running a test
What you need to include in your testing process
How you can run these tests in practice
Lotta Olkinuora, Head of Customer Success LeanLab
Lotta has over 10 years of user insight knowledge and expertise under her belt across various industries (e.g. FMCG, travel, finance, healthcare and media) globally. She has helped numerous organisations to continuously engage users as part of user experience, product and service development using mixed methods.
Ville Österlund, CEO, LeanLab
Ville is one of the early pioneers in online customer collaboration. Ville has helped numerous brands to bring end-users into the creative process to develop and launch new products, services, and experiences in Europe, the USA, Asia, and the Nordics over the last 20 years. Prior to LeanLab Ville ran his own insight consultancy across 3 markets and worked as SVP of User Insights for Digitalist, a global creative design and technology agency.