Offer Linking Strategies

Jacob will delve into the art of mapping out interconnected offers, creating a seamless bridge between various products and services. He'll discuss how to design an offer map that not only enhances the customer experience but also maximizes the likelihood of repeat purchases.

Reducing Post-Purchase Friction

Learn about innovative tactics to streamline the customer's journey after the sale. Jacob will share insights on simplifying post-purchase processes to enhance customer satisfaction and loyalty.

Upsell Funnel Mastery

Discover how to understand and optimize your upsell funnel. Jacob will provide strategies for tailoring the funnel to meet customer needs effectively, thereby increasing the average order value.

Backend Offer Maps and Customer Journeys

The session will explore the often-neglected aspect of email marketing – the backend. Jacob will illustrate what it looks like to construct an offer map or customer journey for the backend, emphasizing the importance of this phase in customer retention and lifetime value enhancement.

Promotional Acceleration for Existing Customers

Jacob will discuss launching exclusive promotional cycles targeting existing customers. These campaigns, focusing on cross-sells, are designed to accelerate revenue from the current customer base.

Automating for Efficiency

The session will also cover the potential for automation in these strategies, exploring how technology can be leveraged to make these processes more efficient and scalable.

The session will also cover the potential for automation in these strategies, exploring how technology can be leveraged to make these processes more efficient and scalable.