Webinar Series:
​​​​​​​Mixed Methods Master Class

Session 4:
How to succeed with User-Led Ideation?

Wednesday, February 14, 9:00-9:30 AM CET

About The Webinar

Welcome to the next session of our popular webinar series! Join us on February 14th at 9 AM CET for an engaging session on User-Led Ideation. In today's dynamic landscape, understanding and harnessing the power of user-led ideation is crucial for staying ahead.

During this webinar, we will dive into the concept of user-led ideation and explore its transformative impact on product and service development. Discover how involving end-users in the innovation process can lead to enhanced user experiences, and ultimately, the creation of products or services that truly resonate with your target audience.

At the webinar, we will share practical tips on successfully implementing user-led ideation as part of your product/ service development workflow. Gain a better understanding of this approach's benefits and best practices. 

Whether you're a product manager, CX/UX designer, or involved in developing products or services, this session is tailored to provide valuable insights that can elevate your approach to innovation.

Take the chance to interact with our experts during the Q&A session. Register now to secure your spot and unlock the secrets of user-led ideation.

Where? Online webinar
When? Wednesday, 14th of February 9:00 am - 9:30 am CET
For who? Product Managers, CX/UX Designers, and Professionals involved in product/ service development
Language: English
Seating: Limited
Price: Free

"Lots of great tips on how to involve users early in the design and development process."
-Emma Eriksson, Senior Designer​​​​​​​

​​​​​​​What will you learn in the session

  • What the benefits of user-led ideation are​​​​​​​

  • What the best practices for the implementation of this approach are​​​​​​​

  • Some concrete examples of user-led ideation activities​​​​​​​​​​​​​​

Webinar Presenters

  • Lotta Olkinuora, Head of Customer Success LeanLab

    Lotta has over 10 years of user insight knowledge and expertise under her belt across various industries (e.g. FMCG, travel, finance, healthcare and media) globally. She has helped numerous organisations to continuously engage users as part of user experience, product and service development using mixed methods.

  • Ville Österlund, CEO, LeanLab

    Ville is one of the early pioneers in online customer collaboration. Ville has helped numerous brands to bring end-users into the creative process to develop and launch new products, services, and experiences in Europe, the USA, Asia, and the Nordics over the last 20 years. Prior to LeanLab Ville ran his own insight consultancy across 3 markets and worked as SVP of User Insights for Digitalist, a global creative design and technology agency.

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