Free Webinar
Strategic Experimentation through Dynamic Business Architecture and Digital Twins
25 July 2024
An IITPSA Webinar
In this session, we delve into the innovative use of system dynamics models, as a form of dynamic digital twin, to navigate the complexities of strategic planning, policy formulation, and business transformation. These models serve as a sandbox for simulating various scenarios, enabling us to identify the optimal mix of strategies, capabilities, and resources needed to drive desired business outcomes. Through a combination of systems thinking, business, and operational design, we leverage these insights to refine business architecture and operational models. Our adaptive strategy method integrates these components into a coherent framework for strategic analysis and decision-making.
Key takeaways:
- Understanding the role of system dynamics digital twins in strategic and policy experimentation.
- Identifying leverage points within business systems for impactful interventions.
- Integrating dynamic business architecture with strategic experimentation for enhanced decision-making.
- Leveraging systems thinking for comprehensive business and operational design.
Tony Parry (IITPSA)
Webinar Host
Craig Martin - Strategic Designer, DesignChain
Craig is a seasoned strategic and enterprise designer adept at melding systems thinking, design thinking, and strategic insight to orchestrate transformative initiatives and drive organizational growth. He specialises in tackling fourth-order complex problems and has a track record of converting latent opportunities into actionable roadmaps and scalable solutions. Craig's approach is grounded in a rare blend of imaginative foresight, analytical rigour, and collaborative ethos. Having successfully partnered with global entities like the World Bank, IFC, and other central banks, he empowers organizations to envision a sustainable future and marshal their resources effectively to make that future a reality.