FREE WEBINAR

YES! Optimize the ROI of your (virtual) events​​​​​​​

(Virtual) events take up to 25% of the marketing budget in both B2B and B2C companies. Despite this, only between 18% and 23% of marketing managers is able to calculate the ROI of the substantial part of their budget that goes to events.

About this Webinar


  • In the webinar we will cover these subjects:​​​​​​
    ​​​​​​​- What are the main 'Facts & Figures' for Events as Marketing Strategy?
    - How to define your Event's objectives?
    - Which KPI's do you need and how to measure those?
    - Let's do the work and show the Event ROI Math
    - So you have the insights, now what is next?
    - How can you implement the Event ROI process?​
    - Q and A​​ (during the webinar or in a personal call)

  • How to understand Event ROI, we share the steps that you need to take to calculate event ROI and we provide insights in how you can get started actually doing it. Now, more than ever, it is necessary to measure and optimize your (virtual) event ROI.

  • Limited offer, Participants can sign up for a free event ROI analysis for their company..

  • Michiel van de Watering

    Has 15+ years experience in changing marketing organizations to an accountable way of working. My clients mention increased marketing effectiveness and clear insights in Pre and Post Marketing ROI process as most important achievements.

  • Marty Huisman

    In this webinar Marty Huisman is my Guest. She has 30+ years of international marketing experience. in the past 15 years she has focused on the contribution of events to marketing results and on the event technology that can support measuring and analyzing event ROI.

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