Connect through Influence and Persuasion
About the Webinar
When you think about persuasion, what comes to mind?
To many people, the word persuasion carries a negative connotation. It typically evokes images like that of a disingenuous used car salesman who slaps you on the back and pretends to be your best friend. Or perhaps worse, some cult leader trying to build his flock.
Some people might think of advertising messages that urge viewers to buy a particular product, while others might think of a political candidate trying to sway voters to choose his or her name on the ballot box.
Persuasion is a powerful force in daily life and has a major influence on an individual and society as a whole.