IFSCC Presents our next Webinar

"Getting Started with Cosmetic Rheology" with "The Rheology Guys"

  • Are you using viscometers correctly?

    Have you been using simple viscometers for years and wondered what all the fuss was about with rheology? How do you measure spreadability? What about sensory properties? How do you predict physical stability of an emulsion or suspension? Where do you go for info on rheology in cosmetics, without falling into a black hold of equations, terminology and academic grandstanding?

  • Get answers to all your rheology questions

    Join "The Rheology Guys", Neil Cunningham and Joey Hodges of the Centre for Industrial Rheology (www.rheologylab.com) in Warnford, England for a tour of simple yet powerful and practical rheological concepts and tools for the cosmetic industry. Become familiar with the foundations of rheology, learn how to use various tools and techniques to characterize textures for marketing claims, benchmark competitors, deal with scaling up and predict stability.

  • No technical background needed!

    With decades of communicating rheology to the masses, you don't have to be technical to learn from this webinar. "The Rheology Guys" will walk you through and explain sophisticated concepts with examples drawn from everyday life, and their own experience of working in a leading rheology lab serving many different industries.

  • What you'll learn during this webinar:

    Foundations of rheology:  Non-Newtonian behavior, yield stress, elasticity, thixotropy & modules in the real world.

    Cosmetic applications of rheology: Handling, stability, and sensory. Characterizing physical behaviors and the rheology that defines them.

    Bringing it all together:  Getting the most from your data. Communicating ideas, and informing your peers.

    About the Speakers

    Neil Cunningham is the Founder and CEO of the Centre for Industrial Rheology. Since starting in the field in 1995 he has successfully carved a niche consulting for the world's leading manufacturers of cosmetics, pharmaceuticals, foods and many other products. Neil has trained and advised thousands of scientific personnel in the principles and practical application of rheology and viscosity testing and has gained a reputation for his accessible, enthusiastic approach to rheology and his ability to convey seemingly impenetrable concepts to even the most non-technical person.

    Joey Hodges started working for the Centre for Industrial Rheology in 2017 as a Technical Sales Rep for the Cosmetic and Food Sectors. His responsibilities now also include overseeing the Centre's marketing efforts including creation of YouTube videos, editorial review of website articles, management of social media and generally helping educate the wider scientific community about simple, practical uses of rheology in industry. 

  • Perry Romanowski

    Webinar Host

  • Neil Cunningham, CE), Centre for Industrial Rheology

    Webinar Host

  • Joey Hodges, Technical Sales, Centre for Industrial Rheology

    Webinar Host

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