In this interactive event, Matt Hodkinson, Head of Growth Ownership at TGO, will walk you through the "checkboxes" you must tick in the buyer brain, in order to guarantee their attention, retain their interest, and make yours the only viable solution.

We'll cover:

- The sub-conscious feelings to elicit in your buyers, before they'll pay you any attention
- Language to unlock resistance, and take prospect conversations forward
- The frameworks you'll need, to start your own journey to "Performance Positioning"
- Live Q&A, to move you past your own positioning and messaging challenges