Join Kim Ross to know about sustainable tourism in Sweden.
Discover eco-friendly initiatives, innovative practices, and how Sweden leads the way in pioneering a greener travel future!

She is a tourism strategist who supports regenerative development in Scotland, Sweden’s Arctic region and around the Nordics.

​​​​​​​With a focus on nature tourism, she has worked with Sweden’s eco-certification Nature’s Best, and launched Visit Scotland’s Quality Assurance scheme for wildlife experiences and Activity Providers. 

She is currently carrying out research in the Maasai Mara in Kenya, deepening knowledge of community-based tourism and conservation.