In this webinar, we will explore the pivotal role of media in shaping public perceptions and fostering empathy towards human-elephant coexistence. As human-wildlife interactions become increasingly complex, effectively communicating clear, accurate, and empathetic messages is essential for building understanding and cooperation. Given the media's significant influence, it is important to focus on ethical, investigative, and balanced reporting rather than sensationalist and extreme narratives. Our panelists will explore key topics including the challenges in reporting human-elephant conflicts, the need for collaboration between media and conservation organisations, and the impact of sensationalism versus responsible reporting.