Survive The Consultancy Relevance Reset
Why Consulting Isn’t Dying—It’s Splitting. How to Make Sure You’re on the Winning Side.
Tuesday, October 14, 2:00 PM BST
About This Insider Briefing
The narrative is everywhere:
“Consulting is finished. AI has won. The model is broken.”
And for many consultancy leaders, it feels uncomfortably close to the truth:
- Sales cycles are stretching.
- Prospects are hesitating.
- Price pushback is sharper than ever.
But here’s the real story: consulting isn’t dying.
It’s splitting.
We’re in the middle of a Relevance Reset - where the firms that cling to generic promises fade, while those that sharpen their edge rise to become indispensable.
This webinar is a call to arms for consultancy leaders who refuse to fade.
Who This Webinar Is For
This is for consultancy founders and leaders who:
- Are feeling slower cycles, indecisive prospects, or pricing pressure.
- Keep seeing the “consulting is dead” narrative in their feed.
- Want to become the go-to in their category - and show clients they’re fully AI-augmented for capability and ROI.
In this live session, we’ll show you:
The Relevance Reset Explained
Why the market feels tougher, and how to flip it into an advantage.
Winners vs. Losers
The difference between consultancies that are fading into irrelevance vs. those who are thriving.
The 3 Levers of Relevance
Positioning Ladder: Escape generic positioning traps.
Differentiation Dial: Check if you’re truly distinct.
AI as Augmentation, Not Substitution: How to be visibly tech-enabled without becoming a commodity.
The Obvious Consultancy
How to make your value unmistakable, your packages irresistible, and your relevance unshakeable.
Webinar Presenters

Matt Hodkinson
Founder & Strategic Positioning Consultant at Tylt