Master Class
FUNDAMENTALS OF STRATEGY FOR MARKETERS
About Fundamentals of Strategy for Marketers
Marketers are often seen as tactical executors—not strategic thinkers.
Many marketers were never taught the fundamentals of business strategy.
This program changes that.
You'll learn the fundamentals that business leaders expect—from diagnosis to execution.
You will learn from Peter Rodriguez—an award-winning marketing executive and Fortune 500 brand expert who has managed iconic global brands at tier-one companies such as Pfizer, Nestlé, and Johnson & Johnson—will equip you with the fundamentals of strategy to accelerate your impact and professional growth.
At the end of this Master Class you will have a clear understanding of the fundamentals of strategy and a path forward to acquire and use them in your marketing role.
Peter’s deep experience as a CMO, judge of prominent marketing awards, and mentor to senior business leaders ensures you learn practical, actionable steps to cut through the noise and grow your career and your business profitably.
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Strategic Analysis for Marketers
Stop solving symptoms. Start solving the real problem.
Key Lessons: Business Reviews, Root Cause Analysis, Problem Framing -
Strategy Development for Marketers:
Design strategies that drive business—not just campaigns.
Key Lessons: Brand Positioning, Marketing Mix, Pricing & Distribution, Brief Writing -
Financial Fundamentals for Marketers
Speak the language of profit to get your ideas approved.
Key Lessons: P&L Basics, Incremental Analysis, Business Case Presentation -
Execution Planning for Marketers
Turn strategy into action with clarity and confidence.
Key Lessons: Strategy on a Page, Team Alignment, Operational Planning -
Evaluating Creative & Media Investments
Make creative and media decisions that drive results.
Key Lessons: Creative Evaluation, Media Strategy, Leadership Alignment
Peter Rodriguez
Presenter