Lunch & Learn: AI Workflow Engines with Claude, Gemini, & ChatGPT

Most people use AI assistants one question at a time, starting from scratch with every conversation—leaving most of the value untapped. The real power of Claude Projects, ChatGPT CustomGPTs, and Google Gemini Gems lies in building persistent, menu-driven systems that codify your workflows. By structuring prompts and instructions around repeatable processes, you transform a smart assistant into an automated engine that executes complex tasks with consistency. This approach lets you replicate editorial workflows, content pipelines, research processes, and multi-step business operations the same way every time. Learn the framework for identifying your systematizable tasks and building AI projects that work for you on autopilot.

January 27, 2026 12:00 PM EST

Webinar Presenters

  • Mark Hinkle

    Presenter

What You Will Learn In The Webinar

Most professionals use AI assistants the same way they'd use a search engine—one question at a time, starting from scratch with every conversation. They're leaving 80% of the value on the table.

The real power of Claude Projects, ChatGPT CustomGPTs and Projects, and Google Gemini Gems isn't having a smarter assistant—it's building persistent, menu-driven systems that codify your expertise and automate your workflows.

In this session, you'll learn how to transform general-purpose AI into purpose-built tools that replicate complex tasks with consistency and precision. 

About Our Presenter

Mark Hinkle is a veteran of the enterprise software industry, founder of Peripety Labs, and co-founder of All Things AI. His expertise spans the internet, open source software, cloud computing, application development, systems management, and artificial intelligence. He advises organizations on AI strategy, helping them align emerging technologies with core business objectives.

Mark publishes The Artificially Intelligent Enterprise—a leading AI strategy newsletter network with over 250,000 subscribers—and created AIOS, the Artificially Intelligent Operating System, to train business professionals, DevOps teams, and executives on effective AI adoption.

He also co-leads All Things AI, a fast-growing community and conference for AI practitioners and users focused on the technologies, processes, and people driving enterprise AI transformation. Mark has held executive roles at Cloud.com, Citrix, and the Linux Foundation, and specializes in bridging the gap between innovation and execution at scale.

What You Will Learn:

  • The Project Mindset

    Why treating AI as a workflow engine instead of a Q&A tool changes everything

  • Anatomy of a Menu-Driven Project:How to structure prompts, instructions, and reference materials that turn open-ended conversations into guided processes

  • Practical Examples 
    Real-world demonstrations of projects that handle editorial workflows, content creation pipelines, research synthesis, and multi-step business processes

  • Platform ComparisonHow to use Claude Projects vs. CustomGPTs vs. Gems—and how to choose based on your workflow needs

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